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posted by Tessa Webb on Thursday, 30 October 2014

The NCUB has asked me to write another blog to help undergraduates get ready for the workplace.

The National Centre for Universities and Business has commissioned me to write about student employability.

Claire, the owner of Two Ducks (a lovely company selling beautiful British gifts) has inspired me to write this blog. On returning from the New Des

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Creatives into Business

Marketing advice for small businesses, start-ups, events, charities and the creative sector. Tessa Webb MCIM (Chartered Marketer) is an Associate Lecturer at UWE. www.creativesintobusiness.com. Creatives into Business equips creative people with the relevant business skills they need to achieve their goals. Tessa Webb works with professionally-minded creative people who have a commitment to their practice and craft. After completing the course or one-to-one mentoring, they develop the confidence to move forward and promote their work.

Blogger: Tessa Webb
Tessa Webb
Hello. I am an award-winning freelance Chartered Marketer, Associate Lecturer at the University of the West of England and the Director of Cotswold Open Studios. I’d love to help you.

The NCUB has asked me to write another blog to help undergraduates get ready for the workplace.

The National Centre for Universities and Business has commissioned me to write about student employability.

Claire, the owner of Two Ducks (a lovely company selling beautiful British gifts) has inspired me to write this blog. On returning from the New Designers show in London, she was very impressed with the talent of our young designers and makers, but felt many could do with more help with preparation for the world of work.

As a small business owner working from home, time management is the most challenging aspect of my day. It’s also a major issue for many of my clients and students with pressing deadlines. I have had a big rest over the last month. I've taken this opportunity to reflect on how to use my time and skills.

Whilst relishing every aspect of the Royal Wedding back in 2011, I realised the sheer brilliance behind the organisation. My Cotswold Open Studios event for Cirencester paled into insignificance. As I write, I am coming to the end of our third open studios event. I feel confident to share some hot tips from personal experience.


Over the years, I have got to know many journalists. They are very busy people, under constant pressure with information overload and pressing deadlines. They know the stories their readers enjoy.

I have learnt so much over the last year. I have been busy writing marketing plans. I believe that creative graduates need to be equipped with enterprise skills, including the ability to plan.


My second year students at The Univerisity of the West of England are currently preparing for their presentations. I am hoping that their confidence will grow as they break through some pain barriers. Don't be shy - let people see who you are and what you do. Here are some hot tips for artists and creative people who are going to talk about their work:

If you are one of the many artists, designers or makers opening their studio this year, make the most of it and get some business advice.

Seeding is on my mind. As I was sowing carrot seed into my allotment at the weekend, I was reminded about a marketing seminar I attended years ago. Seeding is a thing that marketers do and that all small business owners ought to do as well. You need to sow the seed of your business.

I am currently on tenterhooks, waiting for the 40-word blurbs and some quality photography from all the people who are taking part in Cotswold Open Studios ...

Why not make it one of your new year’s resolutions to apply for an award or competition? If you have designed, made or painted something that you are pleased with, be brave and enter it for a prize. Put the dates in your diary and set time aside to fill in those nasty entry forms. Just give it a go – you’ve got very little to lose.

We need creative people more than ever in this age of austerity. It’s the artists, designers, makers, musicians, performers, potters, sculptors, film makers and writers who have the power to get us through these bleak times - not just through their creations, but also their ability to generate ideas....

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